Privacy Policy
This Privacy Policy explains how shopbritishbasketball.com ("we", "us", "our") collects, uses, and protects your personal data when you visit our website. This policy applies to users in the United Kingdom and, where applicable, the European Economic Area.
Last updated: January 2026
1. Information We Collect
- Identity Data: name and email address if you contact us or subscribe.
- Technical Data: IP address, browser type, device information, and operating system.
- Usage Data: pages visited, time spent, referral source, and click behaviour.
- Cookie Data: as described in Section 3 below.
2. How We Use Information
- To operate, maintain, and improve the website experience.
- To analyse traffic and user behaviour through analytics tools.
- To track affiliate link clicks and commissions with third-party betting sites.
- To respond to enquiries and provide customer support.
- To comply with legal obligations.
Legal bases under UK GDPR include consent, legitimate interests, contract, and legal obligation.
3. Cookie Policy
We use cookies and similar technologies to recognise your browser and capture certain information.
- Strictly necessary cookies: essential for site functionality.
- Performance/analytics cookies: help us understand how visitors use the site.
- Affiliate tracking cookies: set when you click an affiliate link to a betting site, allowing us to earn a commission.
- Functional cookies: remember choices you make to improve your experience.
You can manage or disable cookies through your browser settings or our cookie consent banner. Opting out of affiliate cookies will not prevent you from visiting third-party sites, but we may not receive credit for referrals.
4. Third-Party Links
Our website contains links to third-party casino and betting sites operated by affiliate partners. We do not control these websites and are not responsible for their privacy practices. We encourage you to read the privacy policy of every site you visit. This Privacy Policy applies only to shopbritishbasketball.com.
5. Your Rights
If you are located in the UK or EEA, under the UK GDPR/Data Protection Act 2018, you have the right to:
- Access your personal data.
- Rectify inaccurate data.
- Erase your data ("right to be forgotten").
- Restrict or object to processing.
- Data portability.
- Withdraw consent at any time.
- Lodge a complaint with the Information Commissioner's Office (ICO).
If you are a California resident, you may have rights under the CCPA/CPRA, including the right to know, delete, and opt out of the sale or sharing of personal information. We do not sell personal data. To exercise any right, contact us using the details below.
6. Data Retention
We retain personal data only as long as necessary for the purposes described in this policy, including legal, accounting, or reporting requirements. Affiliate tracking data is typically retained for the duration set by the relevant affiliate programme. Analytical data is anonymised where possible.
7. Contact Us
For any questions about this Privacy Policy or to exercise your rights, please email: privacy@shopbritishbasketball.com.